Richard Boll

Category Archives: Global Advertising

Global Advertising Campaign Photographed for Zeiss

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Filed under Advertising, Environmental Portrait, Global Advertising, Lifestyle, Location, Product Photography

The company Zeiss began in 1846 when the scientific instrument maker and optician Carl Zeiss founded a workshop in Jena, Germany. Since then it has transformed into a world-renowned research-orientated enterprise that produces a significant range of optical products including eyewear, lenses for film and photography, and highly specialised products for metrology and medical use.
I was commissioned to provide the photography for a global advertising campaign for Zeiss by the London-based creative agency Collider. The campaign was for the innovative new range of Zeiss Smartlife lenses. It was an extremely well organised and productive shoot, carried out in various locations in and around London with a considerable team shooting both still and moving image. It’s been great to see the images being used so extensively for such a successful advertising campaign.

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Global Lifestyle Advertising Photography Campaign shot for Emirates Airline in Dubai

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Filed under Advertising, Airlines, Editorial Photography, Global Advertising, Lifestyle, lifestyle Photography, Location

I had the wonderful opportunity to collaborate with the production agency xpogr in Dubai to provide photography for a new campaign for Emirates Airlines.
It was a five-day project, with one day for location scouting with the art director and producer, one day for a pre-production meeting to discuss and finalise all aspects of the lifestyle photography, followed by three days of photography in various locations around Dubai airport.
I flew from London to Dubai with Emirates who kindly provided me with a seat in business class. This was extremely comfortable, and the high level of service was exceptional!
The photographs for the advertising lifestyle campaign were taken in Emirate’s lounges throughout the airport, including the first-class lounge, the Cigar lounge, and various family-dedicated lounges, as well as their dedicated check-in desks, the Spa and the various Emirates dining areas. The campaign was hugely enjoyable and was deemed a great success. I very much look forward to working with xpogr again soon.

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Advertising commission for London and Sussex lifestyle shoot

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Filed under Advertising, Editorial Photography, Environmental Portrait, Global Advertising, Lifestyle, lifestyle Photography, Location

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