The company Zeiss began in 1846 when the scientific instrument maker and optician Carl Zeiss founded a workshop in Jena, Germany. Since then it has transformed into a world-renowned research-orientated enterprise that produces a significant range of optical products including eyewear, lenses for film and photography, and highly specialised products for metrology and medical use.
I was commissioned to provide the advertising photography for a global campaign for Zeiss by the London-based creative agency Collider. The campaign was for the innovative new range of Zeiss Smartlife lenses. It was an extremely well organised and productive shoot, carried out in various locations in and around London with a considerable team shooting both still and moving image. It’s been great to see the images being used so extensively for such a successful advertising campaign.
More of my lifestyle photography can be seen here and more of my portrait photography can be seen here.
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I had the wonderful opportunity to collaborate with the production agency xpogr in Dubai as a lifestyle advertising photographer for a new campaign for Emirates Airlines.
It was a five-day project, with one day for location scouting with the art director and producer, one day for a pre-production meeting to discuss and finalise all aspects of the lifestyle photography, followed by three days of photography in various locations around Dubai airport.
I flew from London to Dubai with Emirates who kindly provided me with a seat in business class. This was extremely comfortable, and the high level of service was exceptional!
The photographs for the advertising lifestyle campaign were taken in Emirate’s lounges throughout the airport, including the first-class lounge, the Cigar lounge, and various family-dedicated lounges, as well as their dedicated check-in desks, the Spa and the various Emirates dining areas. The campaign was hugely enjoyable and was deemed a great success. I very much look forward to working with xpogr as a lifestyle advertising photographer again soon.
More of my lifestyle photography can be seen here.
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In March of 2018, I was commissioned to carry out a three-day London advertising photography shoot that started with a day in Holborn Studios to take lifestyle and portrait photographs. This was followed by two days of shooting in locations including Seaford, Cuckmere Haven, and the South Downs, producing outdoor lifestyle and portrait images for an advertising campaign.
It was a wonderful team to work with, including the great assistant Scott Hobson-Jones, model Rebecca Pearson, stylist Kyran Low and makeup artist Roth Trophy.
More of my lifestyle photography can be viewed here and more of my portrait photography can be viewed here.
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