Richard Boll

Studio photography of the CROP outdoor seating range for Allermuir

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The CROP range of outdoor furniture was designed for Allermuir by Benjamin Hubert of Layer. The design was named after the rolling fields of crops in the British countryside; represented in the parallel lines in the chair’s designs. The range is distinguished by its stackable steel rod frame, with robot-welded wires forming the seat and backrests. The line took 12 months to develop and comes in the wake of a challenging year.

“This connection with the natural world allows the collection to sit sensitively in an outdoor context, relating each piece to its surroundings through a shared visual rhythm,” explains Allermuir. “This relationship between the product and the great outdoors is enhanced by the dynamic interplay of light and shadow produced as the sun moves across the linear graphic structure.”

It was a privilege to be asked to produce a range of new photographs for Allermuir to capture the originality and elegance of the furniture. I carried out the studio product photography in the summer of 2021, and the well-received images have been used for a huge range of editorial applications. The images ranged from still life product photography of the chairs, as well as some photographs that were more lifestyle in nature.

Art directors: Abigayle Clayton-Grimshaw, Matt Ousby, Katie Anderson and Andy Barker.
Assistant: Scott Hobson-Jones

 

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