Richard Boll

Global Advertising Campaign Photographed for Zeiss

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The company Zeiss began in 1846 when the scientific instrument maker and optician Carl Zeiss founded a workshop in Jena, Germany. Since then it has transformed into a world-renowned research-orientated enterprise that produces a significant range of optical products including eyewear, lenses for film and photography, and highly specialised products for metrology and medical use.
I was commissioned to provide the photography for a global advertising campaign for Zeiss by the London-based creative agency Collider. The campaign was for the innovative new range of Zeiss Smartlife lenses. It was an extremely well organised and productive shoot, carried out in various locations in and around London with a considerable team shooting both still and moving image. It’s been great to see the images being used so extensively for such a successful advertising campaign.

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